Virgin Money expands Youtility platform to help customers combat rising living costs

By
Dan Smith
October 16, 2025
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In response to the ongoing cost-of-living challenges facing UK households, Virgin Money has announced a significant expansion of its Youtility savings platform, making it easier than ever for customers to reduce their household bills.

Seamless Access to Savings

The enhanced Youtility service has expanded to new verticals within Virgin Money's digital banking ecosystem, allowing customers with Personal Current Accounts and Credit Cards to access money-saving deals on broadband and energy without leaving their banking app. This streamlined approach removes the friction that often prevents consumers from switching to better deals, putting potential savings just a few taps away.

Why This Matters Now

The cost-of-living crisis continues to squeeze household budgets across the UK, with energy and broadband representing two of the most significant regular expenses for families. expanding access to competitive deals through Youtility, customers can now more easily compare and switch to better deals on these essential services, potentially saving hundreds of pounds annually.

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